Marian Kihogo wears her new dress!
see below

Read All About It!

Extract from BrandAlley ‘SavvyShopper’ Blog – September 2011

What some of the BrandAlley Judges had to say …

Anna Dowd – ITV

Fashion Producer
“I’m a massive believer in supporting and nurturing new talent so it was great to be involved in the EBD judging process and meet the finalists. There is so much amazing talent out there so it’s important that there are organisations like Fashion Capital who offer support and funding to budding designers.

Amongst my favourite dresses were the tango inspired ‘The El Huracan’ dress by Ella Sharp and ‘The Geisha’ byManinha which was inspired by Japan.”

Marian Kihogo
Renowned Blogger & Celebrity Stylist
“The entries put forward an interesting mix of design perspective to suit the BrandAlley member. My favourite had to be the Tango inspired lace dress (The El Huracan dress by Ella Sharp); incredibly well constructed, and memorable.”

The Times - Advertisement Feature - 14 September 2011
Centre Page during Fashion Week!

Brandalley - EBD - Ella Sharp - Interview

BrandAlley - EBD - Seven days to go before the launch - Watch out for Ella Sharp's El Huracan Lace Dress, coming up any day now!

Will also feature in the October Issue of Cosmopolitan (UK).

Ultimate Black Dress
BrandAlley and FashionCapital

The ultimate Evening Black Dress competition

Following the phenomenal success of last year’s Little Black Dress competition, BrandAlley and Fashion Capital joined forces once more to challenge UK based emerging designers to create the perfect range of Evening Black Dresses. The competition creates a fantastic opportunity for designers to be seen by the 3 million unique visitors on every month.


Since launching in June this year we were inundated with entries from talented designers and after much deliberation 20 designers were put forward for the judging day. The judging panel included Anna Dowd (ITV), Hannah Rochell (The Times), Laura Puddy (Cosmopolitan), Marie Davies (Drapers and Marian Kihogo (Blogger/Stylist) as well as Jenny Holloway (Fashion Capital Director) and Kristina Laslett (BrandAlley PR and Brand Engagement Manager).
Exclusive footage of this day can be viewed here:
Review press release here
We are delighted to announce the winning designers are as follows:
Belles of London
Clash & Refine
Eagle & Thistle
Ella Sharp
Rebecca Torres
Tobi Hannah
Vjera Vilicnik
Zoe Boomer
These final ten dresses will now be sold exclusively on from 8th September to its members. All ten dresses will be made in The Factory with prices ranging from £50 to £295.

Drapers - 17th August 2011

Finding the perfect EBD...

17 August 2011 | By Marie Davies
Let’s be honest, whether your style icon is Alexa Chung or Audrey Hepburn, the perfect black dress is the one thing a women strives for, comforted by the fact that it will always be there in her hour of need

Extract from article:

"I was extremely impressed with the entrants, in particular a beautiful 1950s inspired full skirted halterneck style and a lace overlay dress, influenced by the tango dancers of South America. Both of which I am pleased to say made the final 10. "